Many small business owners don’t know much about digital ads. If you run a small business, you’ll want to learn about the basics of digital ads. This includes what they are, the benefits of using them, how much they cost to run and tips for launching a digital ad campaign. By the end of this article, you’ll know much more about the basics of digital ads.
What Are Digital Ads
In short, digital ads refer to advertisements that are shown across the internet, especially Facebook and Google. These ads are served by ad-serving platforms, such as Google, Yahoo and Facebook. The way it works is you pay these companies to advertise on their platforms, and those ads are shown to people using various aspects of the site or areas of the internet.
For example, using Google ads will result in your advertisement being shown on Google’s search engines and sites that display Google ads, if applicable. Facebook (FB) ads show across various areas of FB, so that’s where your FB ads will appear. That is the short and simple explanation of what digital ads are.
Benefits Of Using Digital Ads For Small Business Owners
First, almost everyone uses Facebook and/or Google. This means maximum exposure. Digital ads can expose your company to more people than you could have imagined.
Secondly, you can grow your business quickly. The more people who see your ads, the more chances you have of making sales. In turn, you can reinvest those profits back into your business.
Third benefit is nothing really beats digital ads. They allow you to become fiercely competitive, even against the bigger guys. If you want to become competitive virtually overnight, then use digital ads.
How Much Do They Cost
What you’ll pay to launch digital ad campaigns depends on many factors. Whether you use Google or FB ads will play a role, and so will the competitiveness of the keywords you are targeting or your targeted market will determine how much you’ll pay. It can be very cheap to do digital advertising or it can be very expensive. There are too many variables, but the costs of advertising usually can be well worth it if you launch a solid ad that generates results.
Start small. Don’t use a very large budget right off the bat. Instead, use a few dollars on a digital ad campaign and scale the campaigns that show promising results and scrap the campaigns that aren’t working.
Also, use both FB and Google. This will expand your reach even farther than if you were only using one of them. Also, research keywords and your target market before paying for digital ads. Other than that, you want to learn as much as you can about digital ads or hire an expert to take care of your campaigns for you.
Do you want to grow your business and enjoy many other benefits of digital ads? If so, then you should use a professional agency that has experience with helping small businesses launch digital ad campaigns. The sooner you do this, the sooner you’ll reap the benefits digital ads have to offer. Whether try to you do it yourself or hire a company, you need to learn the basics of digital ads.